Digital Marketing Manager

General Summary

The Digital Marketing Manager manages digital marketing and marcom strategy, planning, and execution to build awareness and preference for Murata’s components. This role is responsible for attracting new customers, engaging existing customers, and influencing customer actions that drive Murata’s business goals. Combined with advanced data analytics, the Digital Marketing Manager is expected to deliver industry best digital marketing, marcom, content marketing and social media programs to uncover customer preferences and behaviors. 

Workplace Policy

Hybrid

Job Responsibilities

Develop and execute digital marketing and marcom programs through the delivery of campaigns and promotions, email marketing, search engine marketing, content marketing, and social media that improves customer relationships with Murata, and enable customers to quickly find, select, design, and buy Murata components.

• Digital Marketing strategy: Develop digital marketing plans that elevate Murata’s innovative products, applications, and technologies. Work closely with business units and global teams on the strategic direction, roadmap, and execution.
• Campaigns and new product introductions: Execute regional programs that promote key products, applications, technologies and technical content to drive customer engagement.
• Channel management and optimization: Manage and optimize programs across all digital marketing channels, including paid advertising, email marketing, distribution, search, personalization, in-person and virtual events, etc. 
• Content development: Drive and influence creation of content that elevates digital marketing programs and increases customer actions.
• Customer focused messaging: Create consistent, customer-focused value propositions. Identify and coordinate messaging development with key stakeholders.
• Stakeholder alignment: Manage partnership with product divisions to ensure digital marketing strategy and programs meet business goals. Coordinates with global counterparts to align on the global and regional strategy.
• Data analysis and reporting: Effectively utilize data to provide analysis and reporting to fully assess digital marketing performance and customer behavior, create strategies, and guide/measure execution. Assess engagement on both Murata.com and external sites.

Minimum Requirements

• Bachelor’s Degree in Marketing, Digital Marketing, Business, MIS, or Communications.
• 5+ years of related experience in digital marketing, communications, marcom, or marketing.
• Excellent written and verbal communication skills; ability to articulate technical concepts in an understandable way to a non-technical audience across all levels of an organization.
• Proactive with strong collaboration skills and team-focused mindset. Excellent interpersonal skills with the ability to work effectively as a member of a diverse team.
• Ability to interpret and analyze data, drive meaningful actions, and communicate relevant results to stakeholders.
• Confidence to direct, counsel and influence partners across various organizations.
• Advanced proficiency with Microsoft Word, Excel and PowerPoint.
• Knowledge of Salesforce and Marketo.

Preferred Qualifications

• Strong project planning and management skills preferred. 

Other

Minimal travel required.